business concepts

Business Concepts — Think Beyond the What. Understand the How.

Business doesn't always have to be complicated. Often, it's the complexity that makes starting a product or service business feel so daunting.

What if discounts didn't have to mean losing profits? What if the way someone explains a business process isn't the only way it can work? Two different approaches can both be right.

The way we think, behave and make decisions influences everything in business, from how we create products and services to why customers buy, return or walk away.

Business Concepts explores the thinking behind business, not just the rules we've been taught to follow.

We reverse-engineer business models, economic principles, sales strategies and human behaviour. We question conventional thinking, explore one-time sales versus repeat customers, and consider whether a successful model from one industry could work in another.

Sometimes the most useful business ideas come from looking at something familiar from an entirely different perspective.

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Keep It Simple, Stupid.